SUSTAINABLE TOURISM 0.2
The tourism industry is overheating - too many tourists too little benefits for tourism marketers and tourism destinations alike. And the future is more challenging than ever - climate change, other environmental problems and overcrowding and social and security problems cloud the horizon. Every participant must be scratching their heads to see their opportunity in the future. Sustainable Tourism 0.2 is designed to simply and clearly show the future of tourism and your opportunity in it.
The report will include four special features:
- World Domination Through Tourism The Great Silk Road – the biggest opportunity to brand heritage tourism ever. Vast untapped tourism wealth and development for 34+ Silk Road countries
- Tasty Tourism Adds Massive Value Food and tourism sustainability to deliver SME development, higher tourism expenditure and enhanced destination marketing and branding
- A Vision for Tourism The destination of the future – strong, profitable and a great place to live
- Wish You Weren’t Here Sustainable tourism: why? The overwhelming case for economic, social, cultural and environmental sustainability in tourism
- Destinations Grab Power Marketing for Sustainable Tourism - start as you mean to go on. Target the best visitors for your destination and fulfil your destination communities’ needs by addressing those of your chosen visitors
- Sustainable Destinations Are Now Making It Big The Global Top100 Sustainable Destinations has gone from strength to strength, encompassing and showcasing a massive variety of places and initiatives
- Algorithms That Rule Tourism Travel Agents and Tour Operators, Online Travel Agents, Transportation companies, land, sea, air – the story so far and the opportunities on the table
- The Doomsday Scenario Climate change – is it an existential threat, a massive opportunity, or both? Will carbon offsets come back into fashion? Where will airline emissions (currently making ‘sustainable tourism’ an oxymoron) take us and ICAO?
- The Big Issue Politics and tourism – is this a chance for destination managers and politicians to maximise their destination's opportunities and squeeze the maximum benefits out of tourism for their communities? ... For most destinations, tourism wins the popularity vote
- TourismforGood Peace and tourism – has it become all but a forlorn dream or can it be revitalised?
The report is specifically created to be of use to: Tourism Ministers, Destination Managers, Travel and Tourism Executives, Higher Education Organisations with tourism courses.Anyone interested in tourism.
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The report is specifically created to be of use to: Tourism Ministers, Destination Managers, Travel and Tourism Executives, Higher Education Organisations with tourism courses.
The Sustainable Tourism Report has been produced since 2003 and purchased and used by destinations, universities and tourism businesses such as: Green Destinations, Green Tourism, ABTA - The Travel Association, ITB Berlin, Discover Ltd., Club Med, Innovation Norway, Thomas Cook Ltd., FourBGB, Cape Town Tourism, Bord Failte, Royal Caribbean Cruise Lines, Green Tourism Business Scheme, MCI Business School Innsbruck,Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Virgin Group, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Sabre Holdings, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, World Bank/IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Six Senses Group, and many, many more
Above all tourism is a partnership economic activity - it must make profits to be sustainable. It must deliver a value-led service to its clients that makes profit for all its partners - en route and in the destination wherever that may be.
Over the last 60 years tourism has grown to be the world's biggest economic activity. One in ten of the world's labour force are engaged in tourism and is is still growing creating a multi-trillion dollar opportunity-trove. It is clearly a major political opportunity,
Clearly to grow further and survive, tourism must become sustainable economically, socially, culturally and
environmentally. These aspects will be key to the future growth and stability of the industry and its ability to consistently deliver benefits to all concerned.