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The Editor of Sustainable Tourism 2021 is Valere Tjolle
Valere is an authority and key proponent of direct and alternative marketing and product creation in the travel and tourism industry with over 50 years in-depth hands-on experience at every level from travel agent counter clerk to CEO of a multi-million pound international direct-marketing tour operation PLC carrying in excess of 200,000 passengers annually – which he built from scratch.
As CEO of TourismVision and Principal of TotemTourism, for the last 25 years Valere has specialized in the ethical development and marketing of sustainable tourism initiatives.
Projects have included tourism creation and marketing, tourism product identification and definition; training of local tourism participants in all aspects of tourism; marketing; media; trade and industry relations and tourism conference management. Projects have taken place in Africa, USA, UK and Eastern Europe in countries as diverse as Uganda, FYR Macedonia, Slovakia, Czech Republic and the Republic of South Africa for clients such as the EU, World Bank, UNWTO, UNEP, DFID and major local and international travel and tourism entrepreneurs.
As the sustainable tourism editor for TravelMole.com, the world's largest global online community for the travel and tourism industry, he publishes and edits Travelmole's Vision on Sustainable Tourism newswire and researches and writes regular articles about the international travel industry.
His in-depth understanding of the industry gained over a career stretching over 50 years is unrivalled.
In 2014, Valere jointly founded the Global Top100 Sustainable Destinations initiative, and is now currently developing his own destination-based integrated tourism development and marketing project in Italy involving local vineyards, accommodation providers, artists, the fashion industry and restaurants - called Best of Romagna. This project was awarded membership of the Top100 in 2016.
Valere has published the Sustainable Tourism Report Suite – an independent guide to sustainable tourism - since its inception in 2003.
Contact Valere@TotemTourism.com
Valere is an authority and key proponent of direct and alternative marketing and product creation in the travel and tourism industry with over 50 years in-depth hands-on experience at every level from travel agent counter clerk to CEO of a multi-million pound international direct-marketing tour operation PLC carrying in excess of 200,000 passengers annually – which he built from scratch.
As CEO of TourismVision and Principal of TotemTourism, for the last 25 years Valere has specialized in the ethical development and marketing of sustainable tourism initiatives.
Projects have included tourism creation and marketing, tourism product identification and definition; training of local tourism participants in all aspects of tourism; marketing; media; trade and industry relations and tourism conference management. Projects have taken place in Africa, USA, UK and Eastern Europe in countries as diverse as Uganda, FYR Macedonia, Slovakia, Czech Republic and the Republic of South Africa for clients such as the EU, World Bank, UNWTO, UNEP, DFID and major local and international travel and tourism entrepreneurs.
As the sustainable tourism editor for TravelMole.com, the world's largest global online community for the travel and tourism industry, he publishes and edits Travelmole's Vision on Sustainable Tourism newswire and researches and writes regular articles about the international travel industry.
His in-depth understanding of the industry gained over a career stretching over 50 years is unrivalled.
In 2014, Valere jointly founded the Global Top100 Sustainable Destinations initiative, and is now currently developing his own destination-based integrated tourism development and marketing project in Italy involving local vineyards, accommodation providers, artists, the fashion industry and restaurants - called Best of Romagna. This project was awarded membership of the Top100 in 2016.
Valere has published the Sustainable Tourism Report Suite – an independent guide to sustainable tourism - since its inception in 2003.
Contact Valere@TotemTourism.com