the new World of tourism opportunities

The new world of tourism opportunities


If you ever wanted to make a fulfilling success in the travel and tourism industry now is the time

If we are to continue, or begin to make a success in tourism obviously we need to know what the geography of the whole territory is; where we can find a profitable place in it; and what the short, medium and long term opportunities are.

So it is really important to understand how the travel and tourism industry works now and going forward.

Who are the players and what do they do?

King or Queen of the whole industry is and has always been the client, personal, corporate or organisational. Obviously they all want value above all. And the industry responds with better and better, cheaper and cheaper offers. Like cheap food, cheap booze and cheap drugs, cheap travel is very addictive - and very wasteful.

The crowd of supplicants seeking to fulfil the clients’ perceived needs range from local travel agents through upmarket personal travel agents to modern day massive price cutting online travel agents. None of these are principals - in other words they own nothing, they just work on a commission basis. They seek to take clients hostage one way or the other.

It also includes tour operators who create specific holidays with or without specialities, often have a stake in the game (hotels, cruise ships, DMCs and sell their products through travel agents and direct to clients.

Our supplicant crowd also numbers those players who really have a big stake in the game and want to bye-pass the commission agents going direct to clients and save payments to intermediaries. They include airlines (particularly low cost carriers) and hotels/hotel groups.

Our supplicant crowd is also served by their own supplicant crowd made up of transport companies and destination services - hotels, destination travel agents (usually known as DMCs - Destination Management Companies) plus, of course the DMOs - local tourist boards.

There are also of course country tourism marketing organisations whose job is to market their destinations.

Having made their choices the client arrives at their destination and there is served by a wide range of destination facilities - hotels, travel agents, tourist guides, tourist attractions etc.

So that is basically how it works. Now, in 2020, because of COVID 19, the whole global industry has faltered. In terms of international numbers of clients from the 2019 pinnacle of 1.5 billion, we’re back at the 500 million of 1992. For domestic tourism - people who stay in their own country (staycations etc) - figures are difficult to access but the global number is probably down from about 7.5 billion to 2.5 billion.

So where do we go now? Where are the opportunities? For established participants? For new entrants?

Be absolutely 100% sure - THERE ARE NOW LUCRATIVE, SUSTAINABLE OPPORTUNITIES and for everybody.

Opportunities that are a precise fit for 2021. Opportunities for accommodation, destination attractions, destination guides, travel agents (new and old) tour packagers - and in completely new travel-related industries.

The Sustainable Tourism Report 2021 will be full of them. It will be published on 5 November 2020 it will cost £200. Subscribe for a review copy now for just £20.

GET IT NOW HERE

We’ve been successfully identifying and explaining opportunities and trends since 2003 - from the OTA’s to the “Sharing Economy” to the “Experience Economy” we were there first.

Valere Tjolle

What they say about the Sustainable tourism Report: "The suite of reports is brilliant.  Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer  - Sustainable Tourism Development  Adjunct Associate Professor University of Canberra, Australia


"What a great read! Whether you are a consumer, travel agent, tour operator or tourism board, this guide provides sage perspective and relevant examples that ultimately will help propel the entire travel industry forward!" Greenloons


"Just finished with reading the Sustainable Tourism Marketing Guide. It provides a both comprehensive and detailed approach focussing in particular on destinations. What I liked most is an excellently presented genesis of modern tourism which I think is crucial for the understanding of sustainable travel. The guide builds a step-by-step understanding of basic underlying concepts, implementation and best practice. I learned a lot!" Lorenz Töpperwien @tourBlogging


"Totem"s Sustainable Tourism Report provides a refreshing and no-nonsense guide to understanding sustainable tourism and how it sits against the backdrop of global issues we face today. With easy-to-read marketing strategies and lists of key players in the industry, it will assist any tourism stakeholder who wishes to transition to sustainability."  Cherie McClosker, advocate of Phillipines Fair Trade:


"I would like to tell you how much I enjoyed your Sustainable Tourism Report 2008. Not only was it an excellent distillation of the current state of a rather vast domain, but it also conveyed -- thanks to your editorial style -- the confusion, urgency, and in some cases irony of our situation at this point. I so enjoyed your tone and point of view". Linda Rivero - Peace Through Travel:


"Thanks for producing such a fine report. I would like to put up a link from my website to an abstract or summary of your report, so that visitors to my website can order it I have finally had an opportunity to read your fine report. I loved your description of the Tourism Development Master Plan … will they ever get there? I wish you lived next door so that we could have a really good chat!" Kate Daniel of Journeys Ahead


"A must-read for those working in sustainability and for colleagues that you're seeking to engage."   Simon Pickup Sustainable Tourism Manager - ABTA


"Again struck just the right balance between informing on international policy development; the latest trends in sustainable tourism practice and innovative developments in the private sector. "'¨ Cape Town Tourism


"The Totem Annual Sustainable Tourism Report is the most comprehensive resource of its kind. It seems to hit the hot topics every year and gives me food for thought whilst providing concrete links to further indepth content. An important publication."  Chris McHugo Chairman Discover Ltd owners of the Kasbah Du Toubkal, Marrakech, Morocco


"The Sustainable Tourism Report helps us to share interesting and topical issues with our teams world-wide, keeping them up to date with news and developments in sustainability.  They are also great to keep as reference documents and are stored in our online sustainability library providing easy access for all Thomas Cook employees." Jo Baddeley, Sustainable Destinations Manager Thomas Cook UK & Ireland


"This is a really useful resource for any 'not for profit' membership organisation like us to be able to share with members.  It clearly identifies the key issues and trends of increasing importance to visitors as well as providing some great examples of 'best practice' and case studies.  In short there is something for everyone - whatever their size and wherever they are on the sustainability continuum." Eva McDiarmid The Association of Scottish Visitor Attractions


STR subscribers include: The report is specifically created to be of use to: Tourism Ministers, Destination Managers, Travel and Tourism Executives, Higher Education Organisations with tourism courses. Anyone interested in tourism.

The Sustainable Tourism Report has been published annually since 2003. Subscribers include: Club Med, Ecole Hoteliere de Lausanne, Rezidor Hotel Group, Northern Ireland Tourist Board, University of Brighton, Tourism Ireland, The Nature Conservancy, Cleaner Climate, Virgin Group, Micato Safaris, Hilton Hotels Corp, Visit Britain, Canada Tourism, Tourism Innovation Group, Dublin Institute of Technology, Sabre Holdings, EplerWood Consultancy, Nichols Tourism Group, The Adventure Company, Exclusively Canada, University of Wales, University of Guelph, Sustainable Side of the Street, IFC, Discover Ltd, Griffith University, Australia, Yukon Tourist Board, Ipswich College, Prince of Wales International Business Leaders Forum, The Tourism Company, Citizen Development Corps, University of Hertfordshire, Disney Corp, Anglia Ruskin University, Kidderminster College, Olive Green Group, Six Senses Group, and many, many more.

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