The new world of tourism opportunities
If you ever wanted to make a fulfilling success in the travel and tourism industry now is the time
If we are to continue, or begin to make a success in tourism obviously we need to know what the geography of the whole territory is; where we can find a profitable place in it; and what the short, medium and long term opportunities are.
So it is really important to understand how the travel and tourism industry works now and going forward.
Who are the players and what do they do?
King or Queen of the whole industry is and has always been the client, personal, corporate or organisational. Obviously they all want value above all. And the industry responds with better and better, cheaper and cheaper offers. Like cheap food, cheap booze and cheap drugs, cheap travel is very addictive - and very wasteful.
The crowd of supplicants seeking to fulfil the clients’ perceived needs range from local travel agents through upmarket personal travel agents to modern day massive price cutting online travel agents. None of these are principals - in other words they own nothing, they just work on a commission basis. They seek to take clients hostage one way or the other.
It also includes tour operators who create specific holidays with or without specialities, often have a stake in the game (hotels, cruise ships, DMCs and sell their products through travel agents and direct to clients.
Our supplicant crowd also numbers those players who really have a big stake in the game and want to bye-pass the commission agents going direct to clients and save payments to intermediaries. They include airlines (particularly low cost carriers) and hotels/hotel groups.
Our supplicant crowd is also served by their own supplicant crowd made up of transport companies and destination services - hotels, destination travel agents (usually known as DMCs - Destination Management Companies) plus, of course the DMOs - local tourist boards.
There are also of course country tourism marketing organisations whose job is to market their destinations.
Having made their choices the client arrives at their destination and there is served by a wide range of destination facilities - hotels, travel agents, tourist guides, tourist attractions etc.
So that is basically how it works. Now, in 2020, because of COVID 19, the whole global industry has faltered. In terms of international numbers of clients from the 2019 pinnacle of 1.5 billion, we’re back at the 500 million of 1992. For domestic tourism - people who stay in their own country (staycations etc) - figures are difficult to access but the global number is probably down from about 7.5 billion to 2.5 billion.
So where do we go now? Where are the opportunities? For established participants? For new entrants?
Be absolutely 100% sure - THERE ARE NOW LUCRATIVE, SUSTAINABLE OPPORTUNITIES and for everybody.
Opportunities that are a precise fit for 2021. Opportunities for accommodation, destination attractions, destination guides, travel agents (new and old) tour packagers - and in completely new travel-related industries.
The Sustainable Tourism Report 2021 will be full of them. It will be published on 5 November 2020 it will cost £200. Subscribe for a review copy now for just £20.
GET IT NOW HERE
We’ve been successfully identifying and explaining opportunities and trends since 2003 - from the OTA’s to the “Sharing Economy” to the “Experience Economy” we were there first.
What they say about the Sustainable tourism Report: "The suite of reports is brilliant. Packed full of facts from: across the sector, worldwide cases and by a range of stakeholders. A great way to keep up to date with major issues of sustainable tourism and provide my tourism students with knowledge to underpin critical thinking and employability." Dr Angela M Benson Principal Lecturer - Sustainable Tourism Development Adjunct Associate Professor University of Canberra, Australia
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