We all know that tourism is on a precipice. OK we play up the positives (usually numbers getting ever bigger!). But actually we know in our guts that it can’t go on like this.
Too much tourism related emissions, too many top destinations drowned by tourists, too much of tourism revenue being syphoned off by the OTAs, too many tourism-related terror outrages and natural disasters. Sooner or later the carousel is going to have to dramatically change or stop.
And that will affect all of us.
Whether you work as a DMC, for an OTA, at a DMO, travel marketing company, cruise company, airline, hotel, as a tourism teacher or student, whether you are a travel writer or blogger, if your career depends on tourism - tourism in crisis is going to affect you.
And you will need to make decisions. Then, obviously you will need the best information you can get. Not salesy stuff but quality, unbiased information.
You need to know the next wave so that you can jump on it - and you need to know that from an unbiased, independent, fact based, experience-based source - not from someone who wants to sell you something.
When the first Sustainable Tourism Report was produced some 17 years ago, many thought that it was just about the environment. Then they read it and loved it realising that sustainability means how we go forward - economically, culturally, socially and, yes, environmentally too. We are bound together by sustainability, as without it there would be no future.
In past reports we have highlighted many issues that have come to the fore and now there are many more.
Sustainable Tourism 2020 deals with some hard issues that will affect us all:
Readers will learn about the New Silk Road weaponizing tourism all the way from China to London; Mass tourism as a symptom of global addictions; how global security will play out in our dangerous world; how the airlines will pay for their emissions; how the Experience Economy is replacing tourism; how travel agents will come to the fore and one MASSIVE FINANCIAL OPPORTUNITY for everybody that could radically change our world for the better.
You can not only read it but you can be a part of it too. Subscribe for a report now and agree to write a review and you’ll get it half price HERE
It’ll be the best decision you’ll make in 2019.